They were big, clunky books full of local numbers both business and personal.
YP’s Transition to Digitalįor those of you that may not remember (not sure how many readers wouldn’t) but Yellow Pages used to provide printed phone books. Simply a point of view due to increasing amount of questions that come up regarding this topic. NOTE: this is in no way promoted by, or intended to bash Yellow Pages. Before we get into more detail let’s go over a quick overview of YP and why they’re reaching out to small businesses. These are often misinterpreted as Google results, as opposed to Yellow Pages search categories. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with offers of getting to top of category results. This is a question that comes up often when I talk to small businesses about their online marketing efforts. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages. If this is representative of the marketing solutions that Dex provides to its customers, no amount of restructuring will be able to anything more than delay collapse.The answer is no. This looks like it could have been completed with a few graphic designers and a voice-over narration that they hired from. For a firm that specializes in marketing, I would expect much better. Perhaps most regrettably of all, the DexHub's promotional video is sorely lacking. The product looks to be of practical use to Dex's existing customer base, but doesn't seem as though it would draw in many new customers on functionality alone. Considering the heavy negative equity position, it's unlikely that any settlement will be a win for shareholders either.Īll this drama sets the stage for Dex's latest product launch: DexHub. Back in November, Dex's subordinated debt was only trading at pennies on the dollar. These bankruptcy proceedings might give the firm a chance at new life by jettisoning some outstanding liabilities, but how the proceedings play out is a gamble for shareholders. This troubled company is likely going to be in Chapter 11 again this month, with loans already in forbearance. At the same time, revenue only increased from 1.28 billion to 1.44 billion. In the year of the merger, the firm's net interest expense increased from 196 million in 2012 to 316 million at the end of 2013. While 2014 almost brought the company back to positive territory for operating margin, the mammoth debt load the firm has been carrying has been taking its toll.
It declared bankruptcy and merged with the only other publicly traded Yellow Pages company (Dex One) to become Dex Media (NASDAQ: DXM) in 2013.Īs one can imagine, the picture has not been rosy since. This firm, boasting seemingly solid performance using a dying technology, managed to even earn an outperform rating from Oppenheimer & Co. As late as 2010, a company the derived a majority of its revenue from Yellow Pages. Dex has been in Chapter 11 bankruptcy court twice in the last 7 seven years: and it's expected to do so again later this month.īack in 2010, one of the last 2 major publicly traded Yellow Pages company, Supermedia ( SPMD) was resurrected from the ashes of its predecessor company, Idearc (IAR). Dex has been a troubled firm in recent years. They offer a full suite of products including web design, social media, online and print advertising, and call tracking. Dex Media is a B2B media company that works brings marketing solutions to small and medium sized firms in the United States.
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